Celia Young & Associates, Inc.
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Past and Current Clients
Success Corner
I thought I had a pretty good handle on the challenges of Diversity... But that was before I met Celia Young. Celia's presentation was nothing short of stunning. Her passion, insight and delivery had an impact on the audience unlike any I'd seen. One could literally see 'the lights coming on' in the individuals who publicly responded to her series of observations and questions. Afterwards, everyone I spoke with said Celia's presentation was one of the most eye-opening, meaningful and practical they had experienced.

Reri MacLean
National President
The Professional Coaches
and Mentors Association


Through Celia Young & Associates consulting and coaching services, Ms. Young helped P&G's Asian Community develop a vision and strategy for retention and advancement of Asian Professionals at P&G. She not only helped improve the attrition rate among our Asian leaders significantly, she and her colleagues also coached 100 leaders including Asian professionals and 'two-up' managers to understand, participate in and own the development of Asian talent - consistent with Company principles and objectives. She helped unleash the leadership potential among promising Asian leaders. She enhanced senior management's awareness and competencies in their ability to manage and utilize Asian talent.


Anthony Y. Tsai
Vice President
Procter & Gamble Company
Executive Vice President &
Chief Innovation Officer
The Beijing Hualian Group


Organizational Development for Global Business

Culture Change

A truly global enterprise shares and utilizes resources on a global basis in order to access the best market with the highest quality product at the lowest cost. To become truly global, change is needed. Change happens in three levels: organization power structure, organization behaviors and mindsets, and leadership competencies. We offer advisory, consultation and strategic planning services to help clients design and launch their culture change process.

Organization Redesign

As part of the culture change effort, we will help you redesign the organization’s structure to move from a "headquarter-centric" to a "world-centric" operation. Through power sharing and collaboration, this new structure emphasizes simultaneous management of global efficiency, local responsiveness and global coordination of policy, people and resources for the greatest competitive advantage and profitability.

Performance Management

In order to build a nimble organization that can compete in the global market, you need to have world-class people who can perform at their optimal level. You must have a comprehensive performance management system to help maximize your investment in your human capital. We help you tie your global business strategy to the optimal performance standard. We help you develop and retain the best diverse talents. We also help track talents and capture global knowledge, thereby measuring true performance effectively.

Technology Transfer

Doing business between developed and developing countries often involve technology transfer. This transfer comes with power inequity issues. We help by conducting a thorough discovery process to ensure the success of this venture is based on fair and equitable contributions. Our work emphasizes establishing open channels of communication, clarifying expectations on process and delivery, and eliminating cross-cultural misunderstandings.

Merger and Acquisition

When a business grows beyond using foreign distributors, the quickest way to go global is to merge or acquire a foreign enterprise. But that does not mean it is the easiest way to achieve business success. Historically, the majority of merger/acquisitions have failed within a short time. Crossing national boundaries add even more layers to the difficulties, and there is often a power inequity issue that needs to be resolved. Through a comprehensive discovery process, we help build the bridge among all parties. We help integrate two different modes of business operations. And we help minimize the unnecessary human cost to the venture.

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