Creating an Inclusive Work Culture
Diversity is the primary source of creativity. Creativity leads to innovation. To gain a competitive advantage in the global market, you need to continue to innovate. In order to capitalize on the diverse talents of your organization, you need to have a work culture that is receptive to fresh and different ideas, especially when they come from diverse people who normally don’t get in the spotlight. We work to increase the level of inclusiveness in individuals, teams and your total system.
Leading and Managing a Diverse Workforce
Research shows that people often don’t quit the company. They quit their boss. They leave because they don’t feel valued. We help develop a manager’s competencies in leading and managing a diverse workforce through awareness raising, skills enhancement and capacity building so that they can fully utilize their people’s unique contributions.
Retaining and Developing Diverse Talents
If you have the diverse talents in your organization, you better find a way to retain and grow them. If you don’t, your competitors will! In bad times, you need to make sure you keep up the support for those who want to make a difference, not just to save their job. Otherwise, when the good times come back, the most talented often will be the first to leave. We help you provide developmental opportunities through training, coaching, cross-cultural mentoring and establishing career paths for these high potential diverse talents.
Working in Diverse Teams
Research shows that heterogeneous teams often outperform homogeneous teams. But this does not mean it is easy to work on a team containing many different people. It requires a high level of understanding and skill sets. We help support diverse people to work together successfully by eliminating barriers and establishing common ground based on their diverse values and viewpoints.
Accessing Diverse and Emerging Markets
One size does not fit all. What works for the mainstream market may not work for diverse or emerging markets. How much do you know about these new markets? You cannot fully see the new business potential in China without first having a thorough understanding of the consumer habits there, for example. You cannot carry a bias against a particular group of people consciously or unconsciously while trying to gain access to their markets. We offer consumer education and work with you to identify and minimize your bias in order to compose a winning marketing strategy that is authentic and sustainable.